Iconic site was developed initially as a commision for
Cube, Centre for the Urban Built Environment, in Manchester.
The sign was created as a response to the situation of many cities, where a massive wave of new developments change the face of our urban environment,
often replacing the character of the place with hollow words and meaningless sentences.
Over the last few years Manchester has been undergoing a major facelift. The city is becoming an perfect example of a city re-presented through the
developers language of branding, where flats are called "living spaces", properties are sold as a "lifestyle" and the heritage
is marketed as "excluisive loft spaces".
In 2008, Iconic site was brought to Liverpool by Places Matter!
an Architecture and Built Environment Centre for the Northwest based in the city, in collaboration with Cube.
The installation formed part of the contribution by Places Matter! to the
Pool of light lighting festival designed to coincide with the Liverpool biennial and
the Liverpool European Capital of Culture 2008.
For this occasion, Iconic site was installed on Urban Spash's
Matchbox building for 1 month.
Iconic site is now sited
in the Stephenson Quarter in Newcastle until March 2010, as an artwork commissioned by
Silverlink
to launch the beginning of the Stephenson Quarter and the future involvement of artists throughout this development.